No one likes to do hard work, hard work, and hard work, and if they don't make money, no one does it. But once it is done, it will be a big business of hundreds of billions or even trillions of dollars, such as food delivery, express delivery, agriculture and other industries. In 2018, Pinduoduo put forward the "first mile" strategy for the first time in the special database industry, and went deep into the production links of agriculture and manufacturing to create a system in which the "first mile" of the production side is directly connected to the "last mile" of the consumer side. Two years later, Pinduoduo's "first kilometer" has achieved very impressive results.
By the end of 2019, there were more than 12 million farmers directly connected to Pinduoduo. Since the third quarter of this year, Pinduoduo’s previous orders peaked at over 100 million, one-third of which were agricultural products and agricultural and special database sideline products. Pinduoduo’s Q3 2020 financial report shows that total revenue in the quarter increased by 89% year-on-year, and the average monthly active users increased by 50% year-on-year.
Through intensive cultivation in the agricultural field, Pinduoduo not only continues to create miracles in the e-commerce industry, but also in the agricultural field. However, Pinduoduo does not intend to stop there, but continues to increase the number of agricultural products. Why does Pinduoduo do this? ? What exactly does Pinduoduo fancy in special database agriculture? 1. The origin and landing of the "first kilometer" The focus of competition in China's e-commerce industry in 2018 is the "last mile". This concept began to emerge as early as 2012, and startups such as Kuaishoubao, Aixianbee.